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Live Fish Counter Franchise

We are pleased to offer our expertise in promptly setting up and initiating the use of a live fish counter. Our fish counters have demonstrated an average of 400 KG in weekly sales.


HasiruAqua acknowledges the importance of ensuring that fish for consumption is healthy and hygienic. To this end, the company supplies farm-grown fish to its retail outlets, which is widely regarded as the highest quality of fish available. Moreover, HasiruAqua extends the benefits of its advanced technology, streamlined processes, and efficient supply chain to franchisees, enabling them to offer customers fresh and hygienic fish sourced directly from farms. By doing so, franchisees can capitalize on the strong brand reputation and high demand for premium quality fish that HasiruAqua has established.

How it works?


  • Application

  • Due Diligence

  • KYC

After receiving a franchise application, the HasiruAqua team will conduct a comprehensive due of the business owner. Once this evaluation is complete, the customer will be onboarded only after successfully passing the Know Your Customer (KYC) process.

Outlet Preperation

  • Water testing and setup

  • Interiors

  • Inspection

Once the onboarding process is complete, we conduct safety tests on the fish storage tank for up to 20 parameters. Following this, the interiors are finished and a final of the premises is carried out.


  • Technology training

  • Soft skills for sales

  • Brand ambassador training

After the infrastructure is set up, we offer training to the store owners and employees on utilizing various technologies for sales and in-store operations. Additionally, we provide guidance on soft skills for interacting with customers. We consider every outlet owner and staff member as a brand representative and ensure they receive appropriate training.

Delivery and reports

  • Delivery of stock

  • Tracking

  • Refill orders

After the staff has been trained, we initiate the delivery of live fish to the designated location. The outlet managers are provided with a user-friendly dashboard that enables them to efficiently track sales and forecast inventory depletion. Furthermore, they can effortlessly place a refill order through the dashboard to ensure a consistent supply of live fish.

  • How does HasiruAqua ensure a consistent and high-quality supply of fish to distributors?
    HasiruAqua has distributed network of farmers with ponds that can cultivate fish based on demand.
  • What are the different business models offered by HasiruAqua for distributors?
    HasiruAqua offers two models for distributors: a) Supplier model - We agree on routine quantity, delivery plan and get paid for each delivery. b) Contract farming - HasiruAqua manages fish farms on behalf of distributor for a fixed fee.
  • How does HasiruAqua's supply model work for distributors (routine supply quantity, pricing, etc.)?
    HasiruAqua first understands the distributor's requirements like quantities, specifications etc. They then develop a delivery plan, do sampling, sign contracts and provide a dashboard for tracking. Once approved, procurement of the agreed quantity begins with live updates on the dashboard.
  • How does HasiruAqua's contract farming model benefit distributors?
    In this model, the distributor doesn't have to worry about managing farms. HasiruAqua takes complete responsibility for cultivating the required quantity of fish for the distributor based on their needs for a fixed monthly fee.
  • What advantages does HasiruAqua offer over traditional fish procurement methods for distributors?
    HasiruAqua can supply a high quality product in a consistent timeline. Our real-time monitoring technology ensures a safe, hygienic product that is also tasty.Our geo-mapping allows locating production nearest to the distributor.
  • How does HasiruAqua's full-stack fish farming service work for farmers?
    HasiruAqua partners with farmers who have existing ponds on their land. They test the pond, install monitoring technology, introduce fish fingerlings, follow best feeding practices using high-quality feed, monitor the ponds in real-time, and then sell the cultivated fish on their marketplace.
  • What are the different business models offered to farmers by HasiruAqua?
    HasiruAqua offers three models for farmers: a) Full-stack service model - Farmer pays for the service and majority of profits from fish sale are shared with the farmer. b) Contract farming - HasiruAqua manages the farm for a fixed monthly fee and shares a percentage of the profits after sale. c) Time-share model* - Retail investors pay HasiruAqua to manage farms and profits are shared among the farmer and investor. (*This model is not yet started)
  • How does HasiruAqua help farmers earn additional income from their existing ponds?
    Farmers who have constructed KrishiHonda ponds can avail full-stack fish farming service from Hasiruaqua. The service includes pond preparation and testing, supply of fish seed and feed, a real-time pond health monitoring device and channels to sell the fish at the time of harvest.
  • What kind of support and training does HasiruAqua provide to farmers for fish cultivation?
    HasiruAqua has worked with experts in aquaculture to develop a full-stack fish farming service. The service offers everything at the door-step of the farmer and offers complete support in terms of education and maintenance of the pond and fish. Watch what Nagarajappa has to say about our service -
  • How does HasiruAqua's real-time monitoring technology (MeenDoctru) benefit farmers?
    MeenDoctru is a solar-powered, waterproof device that monitors critical pond parameters like temperature, pH, dissolved oxygen and solids. This real-time monitoring helps predict changes in pond health and growth cycles, allowing proactive measures to mitigate loss of produce.
  • What is the process for obtaining a HasiruAqua live fish outlet franchise?
    The process involves submitting a franchise application along with KYC documents, going through due diligence by HasiruAqua, setting up the outlet as per their specifications, training, and final inspection before deliveries begin.
  • What kind of training and support does HasiruAqua provide to franchisees?
    HasiruAqua provides training to franchisees on operating the live fish outlet, maintaining quality standards, etc. They also provide ongoing support through a franchise dashboard/POS system.
  • How does HasiruAqua's supply chain work for ensuring a consistent supply of fresh fish to franchisees?
    HasiruAqua can ensure consistent supply by aggregating production data from their own farms as well as government sources. Franchisees can place refill orders through the dashboard, and fish is transported live to the outlets.
  • What are the advantages of operating a HasiruAqua live fish outlet franchise?
    Franchisees get access to HasiruAqua's technology, processes, and supply chain to sell high-quality, hygienic, and fresh fish sourced directly from farms. They can leverage HasiruAqua's brand value and demand.
  • What is the process for setting up a HasiruAqua live fish retail stall?
    The process involves submitting an application along with KYC, due diligence by HasiruAqua, setting up the stall based on their guidelines, training the stall operator, and then beginning deliveries.
  • How does HasiruAqua's stall model work (fixed fees, revenue sharing, etc.)?
    In the stall model, HasiruAqua contracts a farmer or volunteer to host and operate a live fish stall at a village market or location for a fixed fee paid to HasiruAqua.
  • What kind of training and support does HasiruAqua provide to stall operators?
    HasiruAqua provides training to the stall operators on best practices for maintaining live fish, selling, handling payments etc. They are also provided with a mobile app for tracking sales and placing refill orders.
  • How does HasiruAqua ensure a consistent supply of fresh fish to its retail stalls?
    Similar to franchises, HasiruAqua leverages its unified platform that aggregates supply data to forecast demand and ensure timely delivery of fresh fish to the stalls.
  • What are the advantages of operating a HasiruAqua live fish retail stall?
    The stall operators can sell premium quality, live and fresh fish sourced directly from HasiruAqua's farms without investing much upfront. HasiruAqua provides the branding, supply chain and technology support.

Get in touch!

Learn more about Live Fish Counter as a franchise.

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